Our family Story
We are a family-owned business. Our founder, Yang Huazhong, had been manufacturing furniture for more than 30 years, primarily producing simple, ordinary household furniture. He had always worked with wood. Later, as pet products gained popularity in China, his youngest son, Yang Jinsen, helped the company pivot and expand into the cat scratching board and cat bed business. The company excelled in the wood used for cat beds and the intricate shapes carved with precision machinery. Gradually, they combined scratching boards and beds into a single product, which became a market success. The company then grew rapidly and established a strong presence in the Chinese market.
After entering the pet industry, they identified a high demand for dog leashes. However, most leashes were produced in Dongguan, Guangdong, with relatively few manufacturers in Hebei. They began by studying the market and gradually refined their understanding of customer needs. Their product range expanded, and thanks to their high quality and competitive pricing, they quickly gained market share in China. Demand for dog leashes far outpaced that for cat beds and scratching boards.
During this time, their daughter, Yang Xiaoqing, leveraging her 13 years of experience in international trade and marketing (particularly in seal exports), registered Xingtai Senxi Pet Products Co., Ltd. and began applying for export licenses. This move helped the company expand its sales globally.
2025 marked our first year of promotional efforts, and we received an unexpectedly high volume of orders. Many buyers in the world struggled to find cost-effective suppliers, and we were also actively seeking buyers worldwide. Although we were just getting started, it was surprisingly easy to connect with numerous buyers interested in dog leashes.
This is the history of Senxi. While we’re just beginning our global journey today, the company has over 30 years of manufacturing heritage. We’ve been producing dog leashes in China for seven years, offering high-quality products at prices significantly lower than those in developed urban markets.
